Alumni Stories
Leading with Impact: inspiring narratives on
driving meaningful change
Meet Khun Narun Wiwattanakrai (EMBA 2010). The visionary behind Let’s Relax Spa
From a small massage shop to a billion-baht spa empire!
Discover how Khun Narun Wiwattanakrai (EMBA 2010) turned Let’s Relax into the first and only spa company listed on the Thai Stock Exchange—inspiring countless SMEs to dream big and grow beyond limits.
🔗 Read more: https://shorturl.at/HRmpk
Congratulations to Khun Sahatus Asawadilockchai (MBA 2018)
Congratulations to Khun Sahatus Asawadilockchai (MBA 2018) and Dosy Health for winning 7 Innovation Awards in Technology! Their groundbreaking innovation, "Dosy Health: AI Prescription System," is transforming healthcare by using AI to support doctors in prescribing medicine with greater accuracy and efficiency. Proud to see our alumni leading the way in medical tech innovation!
Read more: https://www.cpall.co.th/en/news-en/7-innovation-awards-2025
Hear from Khun Kasemsri Charoensiddhi (MBA 1998)
Hear from Khun Kasemsri Charoensiddhi (MBA 1998), President of Bank Maspion, a subsidiary of Kasikornbank PLC, who joined an insightful panel at the “Scaling Up Business Across Thailand & Indonesia” forum at Sasin on June 12, 2025.
Alongside fellow industry leaders—Mr. Niwat Boonyad (Banpu PLC), Mr. Bani Maulana Mulia (Samudera Indonesia), and Ms. Kun Riana Aplika (Garuda Indonesia)—Khun Kasemsri shared her perspective on the challenges and opportunities of cross-border expansion.
💬 She emphasized the need to understand customer behavior and offer tailored banking solutions when entering new markets. Early profitability, she noted, is uncommon—making local insights and strategic matchmaking essential for long-term success.
Reflecting on Bank Maspion’s journey, she noted that even established brands must rebuild trust in new markets. The bank began by supporting Thai investors already in Indonesia, then adapted its services to local needs.
“Kasikornbank has always been a good student—we follow the rules and rely on strong local teams to navigate challenges,” she shared, stressing that credibility and growth stem from deeply understanding local market dynamics.
News sources:
Bangkok Post: https://shorturl.at/tWIxk
The Nation: https://shorturl.at/AUCBf
Get to know Khun Rachada Apiromdej (MBA 1995)
Founder & CEO of THINK NEXT ASIA – who shared powerful insights at the “Scaling Up Business Across Thailand & Indonesia” forum at Sasin on June 12, 2025.
She highlighted how emerging consumer trends in Thailand and Indonesia can be transformed into opportunities:
“When change bumps against basic needs, it creates tension—and that gap is best solved through innovation,” she noted.
Key trends she shared:
- AI Boom: 92% of companies plan to increase investment in AI.
- Future of Work: Gen Beta will have jobs that don’t even exist yet—like space architects!
- Mirror Mirror: Predictive AI tools like the Death Clock offer glimpses into our future.
- Heritage Renewed: Blending tradition with tech—like Japan’s Grand Ring and the hit game Black Myth: Wukong, which sparked a 300% tourism boost.
A thought-provoking session on how innovation, culture, and technology are reshaping our region!
News source: Bangkok Post https://shorturl.at/tWIxk and The Nation https://shorturl.at/AUCBf
hashtagAlumniIntheNews hashtagSasinAlumni hashtagSasinSchoolOfManagement
Congratulations to Khun Surasit Sachdev (MBA 2012)
Congratulations to Khun Surasit Sachdev (MBA 2012) and Hungry Hub for being recognized by Forbes Asia as one of the 100 Companies to Watch in 2024.
New Source: https://shorturl.at/Htgf4
Congratulations to the Sasin CU Golf Team on winning the championship
Congratulations to the Sasin CU Golf Team on winning the championship at the CHULA ROUND UP 2025 Golf Tournament, held at Cascata Golf Club on April 3, 2025. The winning team members are Ekapan Prompraphant (MBA 2006), Terry Thanasumitra (MBA 1993), and Jarunan Ithi-Awatchakul (EMBA 1990).
Another team of Sasin alumni who participated in this event includes: Ong-Ard Puntuyakorn (EMBA 2000), Charn Tulyasathien (EMBA 1991), Phira Chompoosri (MBA 2007), and Tayaruck Chawaldit (MBA 1993).
Congratulations to Khun Segsarn Trai-Ukos (EMBA 1997)
Congratulations to Khun Segsarn Trai-Ukos (EMBA 1997), Sasin’s Deputy Director, on two distinguished appointments! Earlier this year, he was named an Honorary Advisor to the Thai Senate Committee on Economy, Finance, and Budget, where he contributes valuable insights on economic policy and development strategies critical to Thailand’s future. More recently, he was appointed Counsellor to the French-Thai Chamber of Commerce, where he will support the HR Committee in enhancing Executive Education and talent development for European businesses in Thailand. These prestigious roles highlight Sasin’s ongoing dedication to leadership that bridges academia, public policy, and global business.
News Source: https://shorturl.at/ZKKHr
Get to know Khun Bhurit Bhirombhakdi (MBA 2002)
Get to know Khun Bhurit Bhirombhakdi (MBA 2002), Group CEO of Boonrawd Brewery and fourth-generation heir of the Bhirombhakdi family. He shares thoughtful insights on leading a legacy business while pursuing his personal passions. Explore his story now on PERSPECTIVE.
Meet Our Sasin Alumna: Khun Aurakanda Attavipach (MBA 1992)
Chief People Officer at Minor International, Khun Aurakanda joined us as a guest speaker at the 100 Outperforming Enterprises Program 2025 on Tuesday, April 29, 2025 at Sasin TK Hall.
She shared powerful insights on how future-ready businesses can thrive by fostering a purpose-driven culture, empowering people, and embracing innovation.
Her leadership mantra? “Explore and Exploit” — daring to try new things while continuously evolving. She emphasized the importance of having a clear organizational purpose, which naturally attracts like-minded individuals and aligns the team’s efforts. Her insights also underscored the value of nurturing a "Passion for Growth" and effectively managing diverse perspectives to harness them as a positive force within the organization.
Meet Khun Louise Taechaubol (MBA 2003)
Meet Khun Louise Taechaubol (MBA 2003), Director and Chairwoman of the Executive Board at Triton Holding Public Company Limited, and the founder of Madame Louise, the title sponsor of the Madame Louise Volleyball Thailand League 2024-2025. Passionate about the growth of volleyball in Thailand, she is dedicated to supporting the development of Thai volleyball players and contributing to the advancement of the Thai volleyball industry.
News source: https://volleyball.or.th/volley/25895
Interview: https://www.dailynews.co.th/articles/4303667/
Photo credit: https://madamelouise.com/
Welcome Back, EMBA Class of 1995!
It was a pleasure to welcome back members of the Sasin EMBA Class of 1995, who visited Sasin Director Professor Ian Fenwick on May 1, 2025. There's nothing like coming back to campus to reminisce about the unforgettable moments from their time at Sasin.
Earlier, the class also enjoyed a warm and intimate gathering over lunch at the British Club Bangkok on April 26, 2025 — a wonderful way to reconnect and celebrate lasting friendships.
Thinking of planning a reunion or visiting Sasin? We'd love to help! Reach out to Sasin Alumni Engagement at AlumniEngagement@sasin.edu, and we’ll be happy to support you in making it happen.
Thank you Khun Panuwat Thongrompo
Thank you Khun Panuwat Thongrompo (EMBA 2019), Chief Technology Officer & Director at SF Corporation Public Company Limited, for sharing your invaluable knowledge and insights on navigating business challenges during the COVID-19 pandemic. To gain his perspective and strategy, read here: https://www.prachachat.net/advertorial/news-1603202
Congratulations to Khun Thongchai Busrapan
Congratulations to Khun Thongchai Busrapan (EMBA 1999), Director and First Vice Chairman of the Board of Directors and Co-Chief Executive Officer of Noble Development PCL or NOBLE, for receiving the Sustainability Awards in the Commended Sustainability Awards category at the SET Awards 2024 event, organized by the Stock Exchange of Thailand and the Money & Banking Magazine.
This award demonstrates Noble’s ability to conduct outstanding business amidst rapidly changing and challenging factors, along with its focus on sustainability in order to be a model organization in the capital market.
Photo credit: The Cloud Magazine
Congratulations to Khun Surasit Sachdev
Congratulations to Khun Surasit Sachdev (MBA 2012) on the 10th anniversary of Hungry Hub—a remarkable journey that has transformed the dining scene in Thailand! Also, a special shout-out to the success of the Red Table Awards 2024, an inspiring celebration of partnership and collaboration between Hungry Hub and its restaurant partners. Together, they’ve crafted dining experiences like no other. Here's to many more milestones ahead!
